A friend recently handed me their iPhone to look through some photos, and I pressed in to pop one open with 3D Touch. What I’d done surprised them — not because of the photo choice, but because they’d never seen this feature before on the phone they’d been using for months.
This seems to be the story of 3D Touch: it’s a fascinating idea with the potential to completely rework the basic user interface of a smartphone that has gone fairly unnoticed. And now, three years after it was introduced, Apple seems to be on the way to phasing it out.
“If it’s just a demo feature and a month later nobody is really using it, this is a huge waste of engineering talent.”
While both the new iPhone XS and XS Max include 3D Touch, Apple has chosen not to…