Snap opens up crowdsourced ‘Our Story’ content to news organizations like CNN and NBC News

Snap is expanding its crowdsourced Our Story content to its various media partners, including CNN, NBC News, and NowThis, who’ll be able to draw on the user-submitted images and videos for their own Snap stories, according to a report from Deadline.

Introduced back in 2015, the Our Story feature on Snapchat collects Snaps that users submit for specific categories, places, events, or topics — think a sports game or a protest rally — into a single, curated Snap story that offers a wider, on-the-ground perspective for a particular event.

Snap is opening that up to its partners

And now, Snap is opening that up to its partners, who’ll be able to create their own Our Story topics, collect Snaps, and add their own titles, graphics, and text….

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