Snapchat announces a slate of original programming for Discover

In an effort to find new avenues for growth, Snap today announced a slate of self-produced programming. The dozen shows, which will be part of a new program called Snap Originals, include a mix of scripted series and reality shows that will premiere over the next several months on the Snapchat Discover tab. If successful, the shows could promote more conversation within the app while drawing new viewers into Snapchat.

The series premiering today include Endless Summer, a spiritual successor to MTV’s Laguna Beach produced by Bunim/Murray Productions, which helped invent the genre with Real World; Class of Lies, a scripted show about two college classmate who host a true-crime podcast whose friend goes missing; and Co-Ed, another…

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