Facebook may have knowingly inflated its video metrics for over a year

Facebook knew about inaccuracies in the video viewership metrics that it provided to advertisers and brands for more than a year, according to documents filed as part of a potential class action lawsuit on Tuesday. Advertisers were duped into focusing on the social network under the belief that people were spending more time watching on Facebook than through other video platforms. The inflated data also led many media organizations to put an emphasis on Facebook video and chase views to the detriment of other editorial efforts.

“Facebook’s internal efforts behind the scenes reflect a company mentality of reckless indifference toward the accuracy of its metrics,” the plaintiffs said in Tuesday’s filing. The plaintiffs allege that…

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