Uber will start rewarding high-performing drivers with better earnings and free college tuition

Uber drivers who maintain high ratings and low cancellation rates can earn rewards like increased take-home pay and free college tuition through Uber’s new rewards program, Uber Pro. It’s part of a broader effort by the ride-hailing company to improve relations with its drivers by helping them earn (and save) more money, but it could also have the effect of discouraging them from driving for other ride-hail apps.

Uber Pro divides drivers into four categories: partner, gold, platinum, and diamond. Drivers in the partner category need to maintain a 4.85 rating and a cancellation rate of 4 percent. To gain status, they must earn points on every trip during fixed three-month periods, and the points they earn in one period go toward…

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