20th Century Fox is using AI to analyze movie trailers and find out what films audiences will like

2017’s dark superhero flick <em>Logan</em> was one of the case studies.

Machine learning is, at heart, the art of finding patterns in data. That’s why businesses love it. Patterns help predict the future, and predicting the future is a great way to make money. It’s sometimes unclear how these things fit together, but here’s a perfect example from film studio 20th Century Fox, which is using AI to predict what films people will want to see.

Researchers from the company published a paper last month explaining how they’re analyzing the content of movie trailers using machine learning. Machine vision systems examine trailer footage frame by frame, labeling objects and events, and then compare this to data generated for other trailers. The idea is that movies with similar sets of labels will attract similar sets…

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