Facebook launches retail pop-up stores ahead of holiday season

Facebook is gearing up for the holiday season by launching a small number of pop-up shops around the United States.

The company announced today that it will open pop-ups with more than 100 brands in nine different Macy’s locations. The 100 brands’ products will be available for purchase through the pop-up shops, and they are some of the “most-loved brands” on Instagram and Facebook, according to a blog post on the company’s website. Some of those brands include Love Your Melon, an apparel line that helps raise awareness and fight against pediatric cancers, and Two Blind Brothers, a nonprofit clothing line that donates all proceeds to blindness research.

Although this is a tepid step into physical retail stores for Facebook, it could be…

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