Half of YouTube viewers use it to learn how to do things they’ve never done

The first time I put on a tie, I loaded up a YouTube video. Any time I want to do something new in a program like Ableton, Premiere, or Photoshop, I run a search on YouTube. I’ve learned how to cook a few things from YouTube videos, too. These are just the sorts of educational searches I’m willing to admit; there way too many embarrassing ones that will go with me to my grave. But I’m not alone in using YouTube as a digital school of sorts.

A new Pew research study that surveyed 4,594 Americans in 2018 found that 51 percent of YouTube users say they rely on the video service to figure out how to do new things, and the service proved important both for regular users and irregular users. “That works out to 35 percent of all U.S. adults,…

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