Vizio is making a red TV to raise money for AIDS awareness

Vizio is producing a special edition red model of its 55-inch P-Series 4K TV in partnership with Product Red, an organization that campaigns to fight HIV and AIDS in Africa. A minimum of 10 percent of the price of every TV will be donated to the organization’s campaign against the disease.

We’ve seen plenty of Product Red devices over the years, but this is the first time we’ve seen a model of television take on the distinctive red finish. Apple has been one of the biggest supporters of the initiative, releasing a red iPhone 8 earlier this year and a red iPhone 7 the year before. TVs tend to be much more conservative with their color schemes than phones, making Vizio’s red P-Series a bold statement for anyone who chooses to buy it.

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