Tesla is what happens when you run a car company like a tech company

The problem with running a car company like a software company is that people expect a car company to run like a car company!

So last Friday, when Tesla updated its pricing on the Model 3 Performance to include the Performance Upgrades Package for free, some Tesla owners were miffed. They’d paid $5,000 for a feature that was now… free. “In hindsight, it looks like Tesla solely created that $5,000 package to upcharge early buyers knowing that there will be plenty of demand for the vehicle at the launch due to the reservation holders waiting for the performance version,” Fred Lambert wrote on Electrek.

Lambert was among those who’d paid $5,000 for the package. And he was pissed. “This is a shitty thing to do to a bunch of people who have…

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