Why Amazon’s future depends on moving from the internet to the physical world

The future of Amazon is starting to look a lot more complicated than just selling products on the internet. One of the company’s cashier-less Go convenience stores opened in San Francisco last week, with another store opening in the city later this year and more planned for Chicago and New York City in 2019. Coupled with Amazon’s purchase of Whole Foods last year, these Go stores give us a glimpse into a future hybrid form of retail that Amazon could use to expand from e-commerce into real-world purchases at restaurants, grocery stores, and elsewhere.

Understanding why the company is interested in those sectors, and what its real competitors are, is the key to understanding how we buy everything in the future will change. Amazon CEO…

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